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The School of Business faculty members are a distinguished group of educators, researchers, and industry professionals who bring a wealth of experience to the classroom. Their commitment to advancing their respective fields and staying attuned to the evolving business landscape is reflected in their impressive track record of accomplishments. Their collaborative efforts have led to the establishment of multiple research clusters, fostering an enriching educational environment that equips students to tackle real-world challenges.
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The faculty members of School of Business are award winning teachers, researchers, reviewers of journals, corporate professionals carrying with them the experience of industry and research which they bring to the classroom. They devote themselves to expand their horizons in their fields, understanding the contemporary business environment. Their efforts combine in numerous research clusters creating an experiential learning environment for students to face real world opportunities.

RESEARCH PAPERS

SNo. Faculty and Author position Chapter name / Book Authors Name of the journal Article / Conference paper Type Quartile / ABDC Category Issue Number Publisher Link of the paper Vol, page no. Year of publication
1 Dr Sunil Kumar Roy Innovative medical marketing strategies powered by Machine learning Sunil et al. IGI Global Article Peer Reviewed - - - - - 2025
2 Khushboo Gulati Transformation of National Ranking Score for Positioning Higher Education Institutions in International Ranking – A Case on India Seema Gupta, S. Sushil, Khushboo Gulati International Journal of Productivity and Performance Management Article ESCI Q1 1741-0401 Emerald Group Publishing Ltd. View January 2025 2025
3 Yogita Sharma Examining The Role of Perceived Service Quality and Customer Satisfaction on Purchase Intentions Divisha Gupta and Yogita Sharma Advances in Consumer Research Article Peer Reviewed Q4 0098-9258 Sheridan Books View Vol.2, Issue-2, Page 564-571 2025
4 Animesh Singh Enhancing Job Satisfaction and Retention in IT Companies Through HR Analytics-Driven Employee Engagement Snigdha & Animesh Singh ICAICCIT 2024 Conference Paper Non-Scopus - 979-8-3315-4121-7 IEEE View - 2025
5 Yogita Sharma Marketing and Consumer Dynamics Based Analysis of EV Adoption Vinay Kumar & Yogita Sharma Journal of Information Systems Engineering and Management Article Non-Scopus Q3 2468-4376 IADITI View Vol.10(16s), Pages 305-316 2025
6 Minakshi Sharma Artificial Intelligence and Human Rights Minakshi Sharma & Shubham Dhama Book Chapter Book Chapter Non-Scopus - 978-93-342-2671-3 Mind Your Law View Page 70-78 2025
7 Jagbir Singh Kadyan & Sunil Kadyan Advanced CNN-LSTM Framework for Mobile Transaction Security Multiple Authors ICICACS 2025 Conference Paper Scopus - 979-8-3315-0845-6 IEEE View April 2025 2025
8 Sunil Kadyan Leveraging AI to Personalize HR Marketing Campaigns Multiple Authors ISACC 2025 Conference Paper Scopus - 979-8-3315-2389-3 IEEE View - 2025
9 Parul Jhajharia Importance and Impact of National Education Policy 2020 Shifali Garg & Parul Jhajharia Journal of Information Systems Engineering and Management Article Non-Scopus Q3 2468-4376 IADITI View Vol.10, No.49s 2025
10 Minakshi Sharma Role of Digitalization in a Sustainable Blue Economy Shiv Verma & Minakshi Sharma International Journal of Teaching, Learning and Education Development Article Peer Reviewed - 2583-4371 IHS Publication View Vol-4, Issue-3 2025
11 Parul Jhajharia Interventions for Stress Management in Police Force Bhagat Singh, Parul Jhajharia & Subodh Saluja Journal of Informatics Education and Research Article Peer Reviewed - 1526-4726 ABDC Journal View Vol.5, No.2, Page 4137-4167 2025
12 Yogita Sharma, Sunil Kadyan Exploring Employee Performance, Retention and Engagement in HEIs Yogita Sharma, Sunil Kadyan Journal of Information and Optimization Sciences Article Peer Reviewed - - Web of Science - - 2024
13 Yogita Sharma, Dr. Sunil Kadyan, Maharaj Krishen Koul Linking Workplace Incivility with Employee Turnover Intention Same as Faculty Journal of Information and Optimization Sciences Article Peer Reviewed - - Web of Science - - 2024
14 Dr Pooja Kapoor Mobile Wallet Adoption in Educational Administration - - Article Peer Reviewed - - - - - 2024
15 Rashi Banerji & Animesh Singh Do Social Media Marketing Activities Promote Customer Loyalty? Rashi Banerji & Animesh Singh LBS Journal of Management & Research Article Peer Reviewed - - Emerald View Vol 2, Issue 2021 2024
16 Dr. Pooja Kapoor Ranking of Motives for Posting Fake Reviews (Accepted) Nidhi Aggarwal, Pooja Kapoor Spanish Journal of Marketing - ESIC Research Paper Scopus, Web of Science Accepted - - - - 2024
17 Rashi Banerji & Animesh Singh Influence of Social Media Marketing on Customer Satisfaction Same as Faculty International Journal of Electronic Marketing and Retailing Research Paper Scopus - Vol.15, No.4 INDERSCIENCE - - 2024
18 Animesh Singh & Rashi Banerji Buying Behavior of Indian Females Toward Natural Personal Care Products Multiple Authors Jindal Journal of Business Research Research Paper ProQuest, ICI - - Sage Journals - - 2024
19 Animesh Singh Organizational Learning Capabilities and Workplace Happiness Preeti Goel, Animesh Singh Development and Learning in Organizations Article ABDC, Scopus - - Emerald - - 2024
20 Dr Sunil K Roy Predictive Analysis of NPA Using ARIMA Method Akshita Chauhan, Sunil K Roy Library Progress International Research Paper Peer Reviewed - Vol.4 Issue-3 - - - 2024
21 Mr. Neeraj Chopra Role of IoT in Transforming In-Store Shopping Experiences Multiple Authors Journal of Informatics Education and Research Research Paper ABDC B Category Vol.5 Issue-2 - View Volume 5 2024

  • Banerji, R. & Arora, P. Presented Paper "A Review of Influence of Social Media Marketing on Customers satisfaction and Customer Retention in Indian Banks" in International Conference on "Empowering Emerging Economies: Entrepreneurs, Women and Businesses" MRCON 2022
  • Saxena, A. presented paper in 17th International Conference on the theme “Global Digital Transformation: Navigating Critical Technological, Socio-economic and Cultural Shifts to Build Future Ready Organisation” (11th & 12th Feb, 2022), PHDCCI, paper titled “Factors Influencing Preference of Savings in Individual Investor based on their Demographic Variables”.
  • Saxena, A. presented paper in 1st International Conference on “Emerging issues in Business & Economic Research”, organised by Department of Commerce, Rajdhani college, University of Delhi “Use of Artificial Intelligence in Banking Sector: A Study on Commercial Banks” from 17th-18th December 2021.
  • Banerji, R. and Kakkar, H. Presented a Research Paper titled " The Impact of Covid-19 Lockdown on General Trade Grocery Stores / Kirana Stores and Independent Self Service"in AMITY SCHOOL OF BUSINESS, 3rd International Conference on Global Business Strategies for Sustainability (GLOBUSS - 2021) Managing Businesses in the Time of Crises" August 27-28, 2021
  • Gaba, R. & Banerji, R. Presented a Research Paper titled " A study of factors influencing student's intention to study at higher educational institutes"in AMITY SCHOOL OF BUSINESS, 3rd International Conference on Global Business Strategies for Sustainability (GLOBUSS - 2021) Managing Businesses in the Time of Crises" August 27-28, 2021
  • Saxena, A. presented paper in 11th National Conference on Contemporary Management Research “NACCMAR2020” (6th March 2020) Recent Advances, Innovations and Challenges in Business and Research, Apeejay School of Management, Dwarka “Relationship between Saving Preferences and Demographic variables of Investors” Paper presented and published (ISBN:978-93-84562-14-4).
  • Singh, A. (2020) “Effect of Human Resource Development Climate Practices on Employee Service Behaviour: An Empirical Investigation” Selected in National Conference on Business Strategy – J.C.Bose University of Science and Technology, YMCA. Haryana. (Author - Animesh Singh).October 2020 . Received Best Paper Presentation Certificate.
  • Nag, M.B. (2020) “Value creation, Monetization & Social upliftment: Yunus Social Business Model & Indian social entrepreneurial context” Selected in National Conference on Business Strategy – J.C.Bose University of Science and Technology, YMCA. Haryana. (Conference Postponed due to covid-19) (Author - Dr Manmeet Bali Nag). March 2020
  • Chauhan, P. (2020) “Accounting Practices for Exploration and Evaluation Expenditure in Extractive Industry” at International Conference on Digitalization of Management and Social Sciences (ETTIC 2020) at Jaypee Institute of Information Technology (JIIT) on 6-8 Feb 2020.
  • Jhajharia, P. (2020) “Inclusion of Bioethics in performance appraisal for promoting ethical behavior among doctors in hospital” at International Conference on Digitalization of Management and Social Sciences (ETTIC 2020) at Jaypee Institute of Information Technology (JIIT) on 6-8 Feb 2020.
  • Nag, M.B. (2020) “Optimizing Environmental Conservation & Sustainability: An analysis of Women participation & take-aways from Chipko Movement '' at an International Conference on Environment & Sustainability at MRIIRS Faridabad on 2 Feb 2020.
  • Banerji, R. (2019) “Role of demographic variables in adoption of mobile wallets in India: A theoretical model” in International Conference on Volatility, Uncertainty, Complexity and Ambiguity in Business (IC-VUCA, 23-24 November 2019) organised by MIET Business School.
  • Gera, R. (2019) “An integrated perspective of perceived service quality evaluation for retail banking in India.”, 2nd International Conference on Business Economics and Finance (BEF 2019), Mar 23-25, 2019
  • Chauhan, P. & Kapoor , P. (2019) “Women Entrepreneurship through Network Marketing: The Positive Insight.” Paper presentation in International Congregation on Women Empowerment, Gender Diversity & Financial Inclusion at Dhaka International University on 29th- 30th April 2019.
  • Saxena, A. presented paper in 13th International conference on the theme Business 2025: (10th Feb 2018) Driving growth through strategic innovation, entrepreneurship and digitisation, PHDCCI, “An analytical perspective towards technological applications in higher education” Paper presented and published (ISBN: 978-93-87471-67-2).
  • Saxena, A. presented paper in 3rd International conference (30-31st December, 2017) on “Advances in Management and Decision Sciences”, Gautam Buddha University, “From efficient market hypothesis to Behavioral finance”. Paper presented and published.
  • Nag, M. B. (2019). “Information & Communication Technology, as a tool of Digital Disruption towards growth of Academia.” International Conference on Business and Management. Delhi Technological University 29-30 March 2019.
  • Tiwari, R.; Saxena, M.K.; Mehdiratta, P.; Vatsa, K.; Srivastava S. & Gera, R. (2018), “Investigation of Artificial Intelligence Techniques in Finance and Marketing.” Paper presentation at the International Conference on Signals, Machines and Automation (SIGMA 18), February 23-25, 2018, NSIT Delhi, India.
  • Gera, R. & Chauhan, P, (2017), “A study of strategic management in family business and its impact on firm performance” 1st International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May 3-5, 2017
  • Gera, R. and Kapoor, P. (2017), “The impact of female entrepreneurship on economic growth in India.” 1st International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May 3-5, 2017
  • Gera, R. and Agrawal, B. (2017). “A study of the impact of family business demographics, leadership and management style on performance.” 1st International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May 3-5, 2017
  • Singh A., Chaturvedi V. (2016). “Relationship between demographic characteristics & organizational commitment : An empirical study” National conference at Lingaya University.
  • Chauhan, P. (2016). “Challenges Facing the Current Higher Education System in India” Presented a paper at 3rd International Conference on Innovative Research in Engineering Science and Management on 16th March 2016.
  • Chauhan, P. (2015). “Understanding University Social Responsibility and its Impacts.” Paper presentation at International Conference on Skill Development & Technological Innovations for Economic Growth on 28th Nov 2015 at IMS Gaziabad.ISBN: 978-93-85000-46-1
  • Chauhan, P. (2015). “Community Engagement of Higher Education in India-An Application of Carroll’s Model of Social Responsibility.” Paper presentation at Global Journal of Multidisciplinary Studies, ISSN-2348-0459,Vol-4, No-3, Pg: 65-72 in Feb 2015.

Support for Research

School of Business provides an ecosystem to encourage research among faculty members, and upgradation of knowledge and skills by participation and organization of faculty development programs.

Faculty members are encouraged to participate and share their research-based knowledge in various national and international conferences.

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Sector – 43, Aravalli Hills, Delhi – Surajkund Road, Faridabad – 121004, (Haryana), India