
The faculty members of School of Business are award winning teachers, researchers, reviewers of journals, corporate professionals carrying with them the experience of industry and research which they bring to the classroom. They devote themselves to expand their horizons in their fields, understanding the contemporary business environment. Their efforts combine in numerous research clusters creating an experiential learning environment for students to face real world opportunities.
| SNo. | Faculty and Author position | Chapter name / Book | Authors | Name of the journal | Article / Conference paper | Type | Quartile / ABDC Category | Issue Number | Publisher | Link of the paper | Vol, page no. | Year of publication |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Dr Sunil Kumar Roy | Innovative medical marketing strategies powered by Machine learning | Sunil et al. | IGI Global | Article | Peer Reviewed | - | - | - | - | - | 2025 |
| 2 | Khushboo Gulati | Transformation of National Ranking Score for Positioning Higher Education Institutions in International Ranking – A Case on India | Seema Gupta, S. Sushil, Khushboo Gulati | International Journal of Productivity and Performance Management | Article | ESCI | Q1 | 1741-0401 | Emerald Group Publishing Ltd. | View | January 2025 | 2025 |
| 3 | Yogita Sharma | Examining The Role of Perceived Service Quality and Customer Satisfaction on Purchase Intentions | Divisha Gupta and Yogita Sharma | Advances in Consumer Research | Article | Peer Reviewed | Q4 | 0098-9258 | Sheridan Books | View | Vol.2, Issue-2, Page 564-571 | 2025 |
| 4 | Animesh Singh | Enhancing Job Satisfaction and Retention in IT Companies Through HR Analytics-Driven Employee Engagement | Snigdha & Animesh Singh | ICAICCIT 2024 | Conference Paper | Non-Scopus | - | 979-8-3315-4121-7 | IEEE | View | - | 2025 |
| 5 | Yogita Sharma | Marketing and Consumer Dynamics Based Analysis of EV Adoption | Vinay Kumar & Yogita Sharma | Journal of Information Systems Engineering and Management | Article | Non-Scopus | Q3 | 2468-4376 | IADITI | View | Vol.10(16s), Pages 305-316 | 2025 |
| 6 | Minakshi Sharma | Artificial Intelligence and Human Rights | Minakshi Sharma & Shubham Dhama | Book Chapter | Book Chapter | Non-Scopus | - | 978-93-342-2671-3 | Mind Your Law | View | Page 70-78 | 2025 |
| 7 | Jagbir Singh Kadyan & Sunil Kadyan | Advanced CNN-LSTM Framework for Mobile Transaction Security | Multiple Authors | ICICACS 2025 | Conference Paper | Scopus | - | 979-8-3315-0845-6 | IEEE | View | April 2025 | 2025 |
| 8 | Sunil Kadyan | Leveraging AI to Personalize HR Marketing Campaigns | Multiple Authors | ISACC 2025 | Conference Paper | Scopus | - | 979-8-3315-2389-3 | IEEE | View | - | 2025 |
| 9 | Parul Jhajharia | Importance and Impact of National Education Policy 2020 | Shifali Garg & Parul Jhajharia | Journal of Information Systems Engineering and Management | Article | Non-Scopus | Q3 | 2468-4376 | IADITI | View | Vol.10, No.49s | 2025 |
| 10 | Minakshi Sharma | Role of Digitalization in a Sustainable Blue Economy | Shiv Verma & Minakshi Sharma | International Journal of Teaching, Learning and Education Development | Article | Peer Reviewed | - | 2583-4371 | IHS Publication | View | Vol-4, Issue-3 | 2025 |
| 11 | Parul Jhajharia | Interventions for Stress Management in Police Force | Bhagat Singh, Parul Jhajharia & Subodh Saluja | Journal of Informatics Education and Research | Article | Peer Reviewed | - | 1526-4726 | ABDC Journal | View | Vol.5, No.2, Page 4137-4167 | 2025 |
| 12 | Yogita Sharma, Sunil Kadyan | Exploring Employee Performance, Retention and Engagement in HEIs | Yogita Sharma, Sunil Kadyan | Journal of Information and Optimization Sciences | Article | Peer Reviewed | - | - | Web of Science | - | - | 2024 |
| 13 | Yogita Sharma, Dr. Sunil Kadyan, Maharaj Krishen Koul | Linking Workplace Incivility with Employee Turnover Intention | Same as Faculty | Journal of Information and Optimization Sciences | Article | Peer Reviewed | - | - | Web of Science | - | - | 2024 |
| 14 | Dr Pooja Kapoor | Mobile Wallet Adoption in Educational Administration | - | - | Article | Peer Reviewed | - | - | - | - | - | 2024 |
| 15 | Rashi Banerji & Animesh Singh | Do Social Media Marketing Activities Promote Customer Loyalty? | Rashi Banerji & Animesh Singh | LBS Journal of Management & Research | Article | Peer Reviewed | - | - | Emerald | View | Vol 2, Issue 2021 | 2024 |
| 16 | Dr. Pooja Kapoor | Ranking of Motives for Posting Fake Reviews (Accepted) | Nidhi Aggarwal, Pooja Kapoor | Spanish Journal of Marketing - ESIC | Research Paper | Scopus, Web of Science | Accepted | - | - | - | - | 2024 |
| 17 | Rashi Banerji & Animesh Singh | Influence of Social Media Marketing on Customer Satisfaction | Same as Faculty | International Journal of Electronic Marketing and Retailing | Research Paper | Scopus | - | Vol.15, No.4 | INDERSCIENCE | - | - | 2024 |
| 18 | Animesh Singh & Rashi Banerji | Buying Behavior of Indian Females Toward Natural Personal Care Products | Multiple Authors | Jindal Journal of Business Research | Research Paper | ProQuest, ICI | - | - | Sage Journals | - | - | 2024 |
| 19 | Animesh Singh | Organizational Learning Capabilities and Workplace Happiness | Preeti Goel, Animesh Singh | Development and Learning in Organizations | Article | ABDC, Scopus | - | - | Emerald | - | - | 2024 |
| 20 | Dr Sunil K Roy | Predictive Analysis of NPA Using ARIMA Method | Akshita Chauhan, Sunil K Roy | Library Progress International | Research Paper | Peer Reviewed | - | Vol.4 Issue-3 | - | - | - | 2024 |
| 21 | Mr. Neeraj Chopra | Role of IoT in Transforming In-Store Shopping Experiences | Multiple Authors | Journal of Informatics Education and Research | Research Paper | ABDC | B Category | Vol.5 Issue-2 | - | View | Volume 5 | 2024 |
School of Business provides an ecosystem to encourage research among faculty members, and upgradation of knowledge and skills by participation and organization of faculty development programs.
Faculty members are encouraged to participate and share their research-based knowledge in various national and international conferences.
