Alumni Interaction

Legacy Lives Series – Alumni Interaction
School of Business, Manav Rachna University

The School of Business (SOB), Manav Rachna University, organized sessions under the “Legacy Lives Series,” an initiative aimed at strengthening alumni engagement and providing students with valuable industry exposure through interactions with accomplished alumni. The series reflects the institution’s commitment to fostering strong alumni relationships while creating meaningful learning opportunities for current students.

As part of the series, distinguished alumni shared their professional journeys and industry insights. Ms. Ishita Khanna, Data Analyst at Comprara, Melbourne, Australia, and alumna of the BBA (Finance & Accounts) Batch 2018–2021, delivered an insightful session on “Data Driven Marketing for Sustainable Business Growth.” She highlighted how organizations utilize data analytics, dashboards, and performance metrics to design effective marketing strategies and support informed decision-making.

Another session featured Ms. Yatee Singh, Marketing Strategist and alumna of the BBA (Business Analytics) Batch 2022–2025, who spoke on “Unmissable Chapter of Student Life.” She encouraged students to focus on skill development, networking, and building a strong digital presence to enhance their professional growth and career opportunities.

The sessions witnessed enthusiastic participation from students, who actively engaged in discussions and gained practical insights into career pathways, industry expectations, and the application of analytics and marketing strategies in contemporary business environments.

Through initiatives such as the Legacy Lives Series, the School of Business demonstrates its commitment to alumni outcomes by nurturing an active alumni network, promoting mentorship, and facilitating knowledge exchange between alumni and students. Such interactions contribute to building a collaborative academic ecosystem and strengthen the professional legacy of the institution.