Dr. Shrish Singh

Sustainable marketing, consumer behaviour, marketing analytics, business analytics, circular economy, artificial intelligence applications in marketing, and data-driven decision making.

Research papers presented at reputed national and international conferences focusing on sustainability, consumer behaviour, artificial intelligence, and marketing analytics.

Participated in and contributed to faculty development programmes on advanced research methodology, statistical data analysis, structural equation modelling, and bibliometric techniques.

Not applicable at present.

Guided undergraduate and postgraduate student projects in marketing, analytics, sustainability, and business research.

Actively participated and presented research at conferences organised by premier institutions including IIMs, IITs, and international academic forums.

Participated in national and institutional seminars related to research methodology, sustainability, and contemporary management practices.

Attended and completed workshops on research tools, data analytics software, and quantitative techniques for academic research.

259137

Completed professional and academic training programmes in digital marketing, quantitative marketing research, advanced statistical analysis, and research ethics.

Nil.

Not applicable.

Nil.

• UGC-NET qualified.
• Ph.D. awarded in Management.
• Published research in Scopus and Web of Science indexed journals.
• Invited as resource person in faculty development programmes.

SPSS | AMOS | SmartPLS | R | JAMOVI | VOSviewer | Biblioshiny | DEMATEL | Fuzzy-DEMATEL | ISM | AHP | Mendeley

• ORCID: 0000-0002-3845-3844
• Scopus Author ID: 57214306171
• Web of Science Researcher ID: HTO-1413-2023
• Google Scholar: View Profile