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Bachelor of Business Administration (General)

Programme Overview
Programme Overview
Programme Overview

Programme Overview

The Bachelor of Business Administration (General) is a 3-year undergraduate programme offered by Manav Rachna International Institute of Research and Studies that prepares students for significant exposure in business management, marketing, finance, human resources, and entrepreneurship. This program is designed to address the growing demand for effective professionals who have the ability, knowledge, and competence necessary to prepare students for roles like Management Trainee, Business Development Executive, Operations Executive, Sales Executive, Human Resource Associate, and Administrative Executive.

The curriculum of the course is a blend of general business concepts across multiple domains, thereby making students competent enough to assume diverse roles in business organizations, corporate sectors, startups, and service industries. From theoretical knowledge about management principles to understanding marketing, human resources, operations, and basic financial concepts, a BBA General Programme makes students both theoretically and practically sound to thrive in a competitive business environment.

During the course, the students will be exposed to fundamental concepts of management, marketing, human resource management, operations, and basic accounting. The syllabus is designed to provide a broad overview of business operations across various sectors as well as a detailed understanding of organizational functions, business strategies, and market dynamics. Students will also be introduced to recent industry trends such as digital business, e-commerce, entrepreneurship, and global business integration.

Experiential learning in this course is emphasized so that the students gain not only theoretical knowledge but also learn to apply it in real-world business environments. The course provides practical exposure through internships, live projects, and industry guest lectures, enabling students to understand the actual functioning of various business sectors. Moreover, students are encouraged to visit industries and attend workshops to enhance their skills and gain insights into how organizations operate across different domains.

Specializations

General Management, Sales, Marketing, Entrepreneurship and Innovation, Consumer Behavior, Service Marketing, E-commerce, Family Business Management

Duration:  4 Years (8 Semesters)

Program Details – BBA Course (Bachelor of Business Administration General)

BBA General Programme is designed to provide students with theoretical knowledge as well as essential practical skills required for diverse business and management roles. Students, along with studying core areas such as management, marketing, human resources, operations, and basic finance, will also be introduced to industry-relevant tools and platforms, which will enhance their technical capabilities and make them industry-ready for the dynamic business environment.

Core Areas of Study

  • Principles of Management: Introduces students to fundamental management concepts, organizational structure, planning, organizing, leading, and controlling functions.
  • Marketing Management: Focuses on marketing strategies, consumer behavior, branding, advertising, and sales management in a competitive business environment.
  • Human Resource Management: Covers recruitment, training, performance management, employee relations, and organizational behavior.
  • Operations Management: Provides knowledge of production processes, quality management, supply chain, and efficient resource utilization.
  • Financial Management and Accounting: Emphasizes basic accounting principles, financial planning, budgeting, and decision-making using financial data.
  • Business Environment and Strategy: Helps students understand economic, legal, and global business environments along with strategic decision-making and business policies.

Key Educational Benefit

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

41,000+

Alumni Imprints Globally

2800+

Published Research Papers

600+

MNC's & Indian Corporate Recruit

250+

Patents (Filed/Granted)

120+

Global Academic Collaborations

80+

Alumni & In-Campus Startups

120

Intake

60+

Countries with Footprints

60 LPA

Highest CTC Offered

Eligibility

Candidates must have passed the 10+2 examination or an equivalent qualification with a minimum of 50% aggregate marks in five subjects. English must be a compulsory subject, along with the four other highest-scoring subjects.

Nationality

Indian and Foreign students are eligible. 

Entrance Test:  CUET / MRNAT / Other Entrance Test. 

Criteria for Selection

Merit Preparation / shortlisting of candidates shall be on the basis of score in SAT/MRNAT/marks in qualifying examination.

  • Performance on entrance exams like SAT India, MRNAT (Manav Rachna National Aptitude Test), CUET, or other approved entrance exams determines admission.
  • Registration for BBA
  • The official university portal is used to complete the BBA registration process online.
  • Applicants need to pay the application fee, complete the application, and upload the necessary files.
  • BBA Course Fees: Because fees can differ depending on specialisation and academic year, check the official university portal or prospectus for information on BBA course fees and annual fees.

Program for Scholarships

  • Schemes for Utkarsh and Uttam (MRNAT-2025 Score-Based)
  • 90% and higher: 100% Elimination of Tuition Fees
  • 50% to 25%: 80% to 89.99% Elimination of Tuition Fees
  • 25% to 10%, or 70% to 79.99% Elimination of Tuition Fees

Scholarships Based on Merit (Scores on Qualifying Exams)

  • 98% and higher: 100% 95% to 97.99% of tuition fees are waived: 50% Elimination of Tuition Fees
  • From 90% to 94.99%: 25% Waiver of Tuition Fees 85% to 89.99%: 10% Elimination of Tuition Fees
  • Scholarships Based on Standardised Tests
  • High scores on JEE Mains, NEET, SAT, CUET, CAT, MAT, UCEED, NID, and other recognised exams can result in fee waivers.
  • Scholarships in Special Categories Scholarships for athletes, military wards, only girls, and MREI graduates.
  • Based on family income, merit-cum-means scholarships are awarded to students from Haryana.
Scholarship

Programme Highlights

All-Inclusive Business Education: Covers key business topics like economics, operations, marketing, finance, and human resource management. Offers a strong basis for further business education and sustained career advancement.

Industry-Based Education: Integrates case studies, internships, and live projects to close the knowledge gap between classroom theory and practical application. Provides practical instruction through industry visits, invited talks, and frequent business contacts.

Technological and Digital Proficiency: Emphasises business technology, data analytics, and digital literacy as part of the BBA curriculum. Provides advanced business software training to prepare students for workplaces driven by technology.

Focus on Entrepreneurship: Promotes creativity, critical analysis, and efficient problem-solving. Gives students the chance to create and launch business ideas while receiving mentorship and incubation support.

An International Viewpoint: Builds global business skills and cross-cultural understanding. Provides access to global markets via study abroad opportunities, student exchange programs, and international business ventures.

Development of Professional Skills: Focusses on the interpersonal, communication, and leadership abilities required for professional growth. Uses specialised personality development programs to get students ready for success in the workplace.

Career Guidance and Placement Support: Provides workshops on resume construction, interview preparation, and individualised career counselling. Provides excellent placement assistance through reputable industry contacts and business alliances.

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Curriculum

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Internship & Placement Opportunities for BBA Course (Bachelor of Business Administration General)

  • The Manav Rachna University provides the BBA course in Finance and Accounts that gives students great opportunities to work as interns in leading financial institutions, banks, investment companies, and corporate houses. Internship students are given real, hands-on experience, applying the theoretical knowledge acquired to practice. Students are placed in high-profile organizations working in the banking and financial services industries so that they can learn about industry paradigms, market trends, and operational practices.
  • Apart from internships, the placement cell of the university is also constantly engaged in preparing students for their professional life. The placement cell provides students with rich resources such as resume-building workshops to interview preparation workshops and on-spot placement drives. These programs prepare students with the required skills to thrive in the competitive job market and become industry-ready.
  • Through association with the industry and regular contact with excellent recruiters, Manav Rachna puts its students into leading organizations. Placement assistance is also provided in the form of career guidance, networking, and personal counseling to enable students to realize their professional aspirations. BBA in Finance and Accounts program alumni are thus well prepared to succeed in a broad range of careers in the finance industry both within and outside India.

Why Pursue This Course

BBA in Finance and Accounts by Manav Rachna University offers a cross-disciplinary task of gaining education to candidates looking for the markets of investment, marketplaces, and investment strategies. The meticulously blended course is a combination of cognitive learning in the form of academic bases for practicing sense-making practices to execute on strengths and weaknesses of theory domain and worldview of finance in a technical point of view.

The curriculum of the program covers a broad range of topics including banking regulations, investment analysis, financial management, and corporate finance. The students will also be learning new topics like sustainable finance, digital banking, and fintech to familiarize them with the new ways and knowledge adopted in the evolving world of finance today.

This course is well-suited for students who would like to take up a career in the banking and financial industries and students who are learning higher finance, business administration, or economics. Equipped with outstanding faculty, up-to-date facilities, and facilities for interdisciplinarity learning, the course is a stimulating mixture of theoretical learning and practical skills in which students are geared up for leadership roles in the financial industry in the future.

Through this program, the students not only get technical finance expertise but are also introduced to the fields of risk management, investment banking, and corporate finance. It explains how to acquire critical thinking, financial analysis, and decision-making skills, which all play a critical role in success in entrepreneurial as well as corporate projects too. Whether one wants to become a member of a multinational bank, an advisory company, or wants to be an entrepreneur in the finance industry, this program is the perfect platform for the students to realize their professional aspirations.

Fee Details for Bachelor of Business Administration (General)

  • Course Level

    Course Fee (First year): INR 2,34,400

  • Duration

    Duration: 4 Years

  • MANAV RACHNA INTERNATIONAL Brochure (PDF)

* The fee displayed above is applicable only to Indian residents. Fees for NRI and International students are different and will be shared upon enquiry.

Modes of Payment

  • Online Payment: Via net banking, debit/credit card, or UPI through the university's official payment portal.
  • Bank Transfer: NEFT/RTGS to the university’s designated bank account.
  • Demand Draft (DD): As per details shared during the admission process.
  • Cash Payment: At the Accounts Office on campus (subject to limits as per government regulations).
  • Education Loan: Through tie-ups with banks like PNB, SBI, HDFC, and ICICI, offering easy financing options.

Residential Facilities & Transport

We at Manav Rachna offer generous residential facilities and convenient transportation services so that each student, including those studying Manav Rachna, gets to enjoy a safe, comfortable, and fulfilling campus life.

Residential Services

MREI provides on-campus and off-campus hostel facilities for boys and girls with various types of rooms. Students can choose single, double, and triple rooms as per their preference.

Key Points

Room Types: The hostels offer different types of rooms to suit different budgets and preferences:

  • Air-conditioned and non-air-conditioned rooms
  • Single-seater, two-seater, three-seater, and five-seater rooms
  • The rooms can be equipped with attached or common toilets as per the choice of room category.

Fee Structure: The hostel fee is to be paid on the basis of the room category chosen by the student and it can be paid through DD (Demand Draft) or in cash.

Additional Facilities:

  • Medical services and medical insurance to keep the students fit.
  • Library facilities for access to study materials and academic inputs.
  • Laundry facilities as included in the hostel fees, to ease the life of students.

Mess Plan

At Manav Rachna, we offer world-class sports facilities to keep our students fit and active. Our facilities comprise a range of outdoor and indoor games, including:

Sports

Mess plan also comes as part of hostel fee. Healthy food is served through the mess considering the multicultural requirements of different food habits for the students. By providing choices involving vegetarian as well as non-vegetarian options, healthy lifestyle is available for the students enabling them to pursue their studies focusing on programs with full seriousness.

  • Basketball, volleyball, cricket, soccer, chess, and carom among others.

Notable facilities include:

  • A 25m shooting range and a 10m air-conditioned indoor shooting range with Olympic-standard SIUS Ascor electronic targets.
  • Indoor badminton and table tennis stadia with synthetic courts in association with Yonex and Stag.
  • A Semi-Olympic pool for swimming and a Soccer Academy for students who have sporting interest and passion.
  • A Sports Fitness Centre to service psychological, physiotherapy, and other aspects of health for students.

The facilities enable students to pursue physical exercises that complement their academic development.

Laundry

Laundry facilities are available at an extra fee in the hostel fees. This saves students from worrying about laundry, so they can focus on their studies, and also allows their clothes to remain properly cleaned.

Parking

There is a vast parking space facility available for students who commute using their own means of transport. It is provided to cater to the requirements of students, so that their travel will be easy and hassle-free.

Transport

Our well-maintained transport facility offers a stress-free, secure, and safe journey for students from Delhi and Gurugram. The GPS-located, contemporary fleet of buses is operated by professionally trained personnel, with onboard support staff to assist students. Our emphasis is on reliability, safety, and convenience, ensuring unproblematic travel to and from the campus.

How to Apply for Bachelor of Business Administration (General)

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

  • 1
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    Go to the Official Website
  • 2
    icon
    Complete the Online Application Form
  • 3
    icon
    Upload Mandatory Documents
  • 4
    icon
    Pay the Application Fee
  • 5
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    Appear or Submit Score

Step 1 - Go to the Official Website

Log in to www.manavrachna.edu.in and click on the Admissions link.

Step 2 - Complete the Online Application Form

Click on "Apply Now," generate your login credentials, and fill out the form with your personal, educational, and contact information.

Step 3 - Upload Mandatory Documents

  • Upload scanned copies of the necessary documents, such as:
  • Class 10 & 12 mark sheets
  • Aadhaar card
  • Passport-size photos

Step 4 - Pay the Application Fee

Fill in the application by paying online using net banking, debit/credit card, or UPI.

Step 5 - Appear or Submit Score

Get qualified through MRNAT (Manav Rachna National Aptitude Test) or produce a valid score.

PEOs, PSOs and POs

Program Outcomes (PO's)

PO1

Critical Thinking

Take informed actions after identifying the assumptions that frame their thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at their ideas and decisions (intellectual, organizational, and personal) from different perspectives.

PO2

Effective Communication

Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting with people, ideas, books, media and technology.

PO3

Social Interaction

Elicit views of others, mediate disagreements and help reach conclusions in group settings.

PO4

Effective Citizenship

Demonstrate empathetic social concern and equity-centred national development, and the ability to act with informed awareness of issues and participate in civic life through volunteering.

PO5

Ethics

Recognize different value systems including their own, understand the moral dimensions of their decisions, and accept responsibility for them.

PO6

Environment and Sustainability

Understand the issues of environmental contexts and sustainable development.

PO7

Self-directed and Life-long Learning

Acquire the ability to engage in independent and life-long learning in the broadest context of socio-technological changes.

Program Specific Outcomes (PSO's) 

Gain knowledge about the business practices in the country and become ready to take up the entry level management positions.

Analyse business situations and recommend managerial responses.

Develop effective oral and written communication and produce professional quality presentations.

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Frequently Ask Questions

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